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國產手機崛起 鯨吞印度市場份額半壁江山!

時間:2017-02-19 12:26來源: 作者: 點擊:
澎湃新聞》日前援引最新行業數據報道稱,,占據24%的市場份額的三星繼續領跑印度智能手機市場,占到了印度智能手機市場的51%,報告稱,但是卻在高端市場,印度在去年超過了美國,成為了


Chinese brands have captured the biggest share of the Indian smartphone market, The Paper reported citing latest industry figures. 《澎湃新聞》日前援引最新行業數據報道稱,中國品牌已經占據了印度智能手機市場的最大市場份額。 In the fourth quarter of 2016, Chinese brands such as Vivo, Lenovo, Xiaomi and Oppo, took 46 percent of the total smartphone market - up from 14 percent a year ago, a report from tech research firm Counterpoint revealed. 科技調研機構Counterpoint的一份報告指出,2016年第四季度,諸如Vivo、聯想、小米和OPPO等中國品牌占據了印度智能手機46%的市場份額,而一年前這一數據還只有14%。 Samsung, with a market share of 24 percent, continued to lead the Indian smartphone market, followed by Vivo (10 percent), Xiaomi (9 percent), Lenovo (9 percent) and OPPO (8 percent). 占據24%的市場份額的三星繼續領跑印度智能手機市場,緊隨其后的是Vivo(10%)、小米(9%)、聯想(9%)、以及OPPO(8%)。 The month of November saw Chinese brand share reach an all-time high, accounting for 51 percent of the total smartphone market. 去年11月中國品牌的市場份額達到了歷史最高點,占到了印度智能手機市場的51%。

 

Chinese vendors' success was attributed to a variety of factors including aggressive portfolio strategies and substantial marketing spends, as well as better access to components that were in limited supply, the report said. 報告稱,來自中國的供應商的成功要歸因于許多因素,包括積極的投資組合策略、大量的營銷支出以及更方便購買到限制供應的配件等。 For the first time no Indian brand figured among the top five smartphone rankings. 此外,這也是第一次沒有印度品牌擠進該國智能手機市場份額前五之列。 Apple captured 10th position in the smartphone rankings during fourth quarter of 2016 but led the premium segment (above $450) with 62 percent market share. 蘋果雖然在第四季度僅排在智能手機市場份額的第十位,但是卻在高端市場(450美元以上)遙遙領先,占據了62%的市場份額。 India outpaced the United States last year to become the world's second-largest smartphone market, according to GSMA, an industry organization made up of around 800 telecom operators. 據GSMA協會(該協會是一個由大約800家電信運營商聯合起來的行業組織)表示,印度在去年超過了美國,成為了世界第二大智能手機市場。 GSMA also predicted that India will have one billion mobile subscribers by 2020, compared with 616 million users in June 2016. GSMA協會還預測,到2020年印度將有10億手機用戶,而2016年6月份時這一數字是6.16億。

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